Genetic improvement can help cattle producers meet growing production demand through the revolutionary advances made possible by completion of the bovine genome sequence. This project aims to deliver genomic technology to Canada’s beef breeders that will enable them to substantially increase their rates of genetic improvement, a key determinant of producer profitability and product quality. Genotypes from a wide range of beef and dairy breeds will be used to develop accurate and robust genomic prediction equations for the purpose of developing low-cost tests. These advancements will allow insights into the genome of tested cattle with the hope that breeders can obtain valuable information as to its breeding value. The project will deliver immediate benefits for breeders by providing selection methodologies and it will also lay the foundation for the next generation of technologies, including improved capability for ensuring the environmental sustainability of beef and dairy cattle production. Potential benefits also include the development of genomic products that can be used to aid management decisions and to enhance product traceability and ensure food safety.