My call for example of Canadian examples of social media in health care didn't go unnoticed or unanswered. That's the good news. The not-quite-so good was that most of the new followers interested in the discussion are not from Canada and that only 1 new example of Canadian health care involvement in social media has emerged thanks to Lee Rego.

The Sunnybook Health Sciences Centre in Toronto has links to its Facebook, Twitter, YouTube, and Flickr accounts well displayed on the home page.
The Facebook page seems to be fairly active, has lots of information, a tab to make it easier to donate, and is cross-linked to its YouTube, Flickr, and Twitter pages. They also have 533 'Likes' but given the number of people who come and go through the hospital I'd like to see more. (and in shameless plug feel free to visit GenOmics to add a 'Like' to our page ) They had an iPod giveaway recently and the top posting right now is a video of tips to get your through the Emergency Department faster.
The Twitter page @SunnybrookHSC is very active, seems to genuninely engage their followers ( 2700 of them ), has information and links of value, and not surprisingly we share some of the same followers. Canadian life sciences twitter accounts are still relatively few and far between so it tends to be a group that knows who and what to share.
The YouTube channel for Sunnybrook has a fair number of videos, some of which we may be able to share/embed on GenOmics but overall it is pretty corporate in the look and feel. Hospitals are about patients and more videos from patients about health care, doctors, nurses etc. would raise it up a notch beyond the well packaged product.

What really makes Sunnybrook rise up in the new health care reality in Canada or even in comparison to many U.S. hospital sites though, is "MyChart". I'm not connected with Sunnybrook in any way so I don't have an account to dig deep inside MyChart to see how well it works. From the outside it is a good example of where the Canadian health care sector can put social media to work, without viewing our universal health care system as an excuse NOT to be involved. It all comes back to what hospitals are really about - the patients. Making them better once they are inside the system, keeping the system cost effective, and with the old ounce of prevention,  hopefully keep them out of the system in the first place. MyChart gives patients web-based access to their clinical notes, test results, prescription information, online appointment booking, e-mail access to participating doctors, an online way to submit concerns and complaints, and has general health and disease information. About the only thing missing from the MyChart pages is a Forum or open comment section like they have on the Sunnybrook Facebook page or something like http://www.patientslikeme.com/  I've looked around the 'net a bit and can't find any other Canadian examples quite like it.

While some of the twitter postings were making the rounds Deloitte Canada put me in touch with Mike Matthews who is an Associate Partner with Deloitte and we had a good conversation this morning about the Deloitte U.S study which has prompted this discussion about the Canadian context.  Social Networks in Health Care: Communication, collaboration and insights ( a free download ) looks at how social media is playing out in the U.S. health care system. I posted the question "what about Canada?" and while Mike Matthews is someone who has a pretty good handle on the answer, Deloitte Canada would need to do a similar study up here to make a worthwhile comparison. Never say never and with enough interest maybe they can be talked into giving it a whirl.
He did however put me on to a name worth paying attention to if you have any interest in how social media can, could, or should be used in Canadian health care.
Alex Jadad.
He is the Chief Innovator and Founder of the Centre for Global eHealth Innovation in Toronto and online at http://www.ehealthinnovation.org/
Judging by the organization's website they certainly are a good find in the quest for social media activities in the Canadian health care sector:
“Imagine a world in which people, regardless of who they are or where they live, use state- of-the-art information and communications technologies (ICTs) with enthusiasm, proficiency and confidence, to achieve the highest possible levels of health and to help health systems make the most efficient use of available resources.”

What is missing in the context of the current quest is that the site does not have a place to interact with the organization in any real way. Plenty to download and so far it is worth reading - but no forums, no comment features, no way to bring in the general public "...regardless of who they are or where they live...".
But if you're looking for food-for-thought, visit them online.