There couldn't be any more proof that personal genotyping has arrived. Vogue Magazine has a feature article titled Breaking the Code written by Rebecca Johnson in the May issue ( Can You Outsmart Your DNA? ).
Honest. First Navgenics opens up a store front operation in New York and  now 23andMe is a Vogue feature. More importantly I purchased an issue of Vogue, and for anyone who knows me it is most certainly in my genes to be decidedly un-Vogue like.

It is actually not a bad article if you're thinking of getting a company such as 23andMe, deCODE, or any of the others to send  you a million lines and a summary report about what your body is really trying to tell you. It offers up a quick lesson in basic genetics, is pretty honest about what information you'll get, and talks about privacy issues.
It is an interesting contrast when you think about everything else in Vogue. Here's a magazine full of the ultra-thin, ultra-chic, and ultra-fashionable with an article stuck in the middle of it all about genetic testing. (don't worry we did learn what founder Ann Wojcicki was wearing so Vogue isn't turning into Popular Science ).
While Vogue was sitting on the coffee table at home, I was at the 2008 GE3LS International Symposium in Calgary. More contrast potential. GE3LS stands for Genomics:Economics,Environment,Ethics, Legal, and Society and the conference theme was 'Navigating the Changing Landscape' . One of the sessions I attended this morning covered the current range of personal genome services available, with a much more scientific eye on the surge in tests available. Oddly enough Vogue and the Symposium had some common ground. The presenters suggested that the information currently available can be so cursory that overly strict legislation may not be necessary, that the trend could significantly change aspects of health care, and that privacy is a concern. Darned if Vogue doesn't back up those claims. Not all the presenters agreed on all points and Vogue even suggested there might not be common agreement on how this all could unfold.

So if you're looking for 4 well written pages to give you the pop culture view of personal genotyping, grab the latest Vogue.
Who knew ?!